With inbound marketing becoming a key ingredient in todays marketing, content strategy is now a major focus for many marketers. Content seven essential skills for the content strategist. Writing for the web with style and purpose by nicole fenton in chm, rtf, txt download ebook. In about 75 pages, she lays out the principles of content strategy, traces its origins, and then outlines her methodology for doing content strategy.
Most managers can benefit from having a strategic plan. Erica kissane s free to read book elements of content strategy describes another model. Four core elements of strategy let me start with what might be a radical assumption. You can now read erin kissane s book for free online. This brief, brilliant treatise is the guidebook the industry has clamored for. In the web industry, anything that conveys meaningful information to humans is called content. Erin kissane is a magical writer and veteran content strategist, and her neat little book provides the how to kristina halvorsons why.
Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight. I can see that, if web writing werent your immediate objective, the writing might be a little dry. But it is an effective starting point for those who find themselves overwhelmed with organizing a large amount of content, especially for the first time or with a fast turnaround. The implication is that your content strategy should support the creation of content that meets these criteria. Download read the elements of content strategy 2011 by. Strategic planning can definitely seem daunting with all the guides, recommendations, books, and consultants out there telling you to do it one way or another. Strategy and structure for futureready content kindle edition by wachterboettcher, sara, eva lotta lamm.
The elements of content strategy by erin kissane it has 3 sections. Erin kissane is a content strategist and editor based in new york city and portland, oregon. Kissane says, finally, there is the question of content development. And, in most cases it is not consciously laid out but built on unacknowledged assumptions about how change happens. The elements of content strategy by erin kissane get the elements of content strategy now with oreilly online learning. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical. Erin kissane the elements of content strategy a book apart.
Even for someone who is very interested in content online and otherwise this was just too boring, i am sorry to say. Use features like bookmarks, note taking and highlighting while reading content everywhere. It can be a single page or fill up a binder, depending on the size and complexity of the business and work. More from the a book apart library html5 for web designers jeremy keith css3 for web designers dan cederholm the elements of content strategy erin kissane responsive web design ethan marcotte designing for. Complete beginners guide to content strategy by andrew maier link7. In the beginning of erin kissane s book, the elements of content strategy which is really good, by the way, she quotes rachel lovinger, content strategy is to copywriting as information architecture is to design. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in. Download or read content rules book by clicking button below to visit the book download website. Apr 18, 20 for information architects, content strategy can summon a sudden vision of taxonomy spreadsheets, content models, and massive site inventories. Erin kissane content strategy is the webs hottest new thing. My friend noted that playing both roles content creator and content strategist eventually burned him out.
The elements of content strategy erin kissane responsive web design ethan marcotte designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall on web typography jason santa maria responsible responsive design scott jehl. Content strategy for mobile why the heck should i care. The content strategy template walks you through researching and writing up the three key elements of a content strategy. The elements of content strategy is not an attempt to justify the existence of content strategy as a discipline.
You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of im a content strategist, editor, and writer. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. The elements of content strategy, by erin kissane in erin kissanes shortbutsweet book, she digs into content strategys roots. Content strategy at work by margot bloomstein link4. Between them, kate and nicole have written for many of the webs most valuable and respected companies. The elements of content strategy erin kissane download.
Many organizations and individuals tend to confuse content strategists with editors. The elements of content strategy by erin kissane by the wildly popular a book apart. Erin kissane, author of the elements of content strategy. Erin kissane s book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. More from the a book apart library html5 for web designers jeremy keith css3 for web designers dan cederholm the elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. In forresters workforce computing playbook, my colleagues and i maintain that a workforce computing strategic plan should include the following elements. Read the elements of content strategy book for free. Content strategy for user experience infographic published by ibm customerfacing solutions. The goal of the mission statement is to state in plain language how the workforce computing strategy relates to business objectives. Complete beginners guide to content strategy ux booth. In fact, for her entire adult life, shes been quietly taming it with a irm but gentle hand.
Pdf the yahoo style guide download full pdf book download. The core elements of content strategy website content. My approach to content strategy has been highly informed by my professional life as a content strategist and design director for one a leading healthcare digital strategy firm, as well as my creative background as a theater director and practitioner. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content. Sometimes the best thing to do is step back and take a look at the key elements of a strategic plan. Luke wroblewski design is a job mike monteiro content strategy for mobile. The elements of content strategy brief books for people who. Feb 21, 20 elements of content strategy by erin kissane link3. This overview of content strategy is a must for anyone about to tackle the job of writing for the web. Bloomstein has described the process of content strategy in how it makes everything around the marketing bread that much better, from seo to content. As a content marketer whos had his feet in both approaches for the last decade, this really resonates with me. Lessons in clarity and grace, while streamlining every chapter to create a very brief, yet powerfully direct guide to writing with style.
The elements of content strategy by erin kissane pdf download. The elements of content strategy oreilly online learning. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that youre going to find. Erin kissane content strategist, brain traffic and author of the elements of content strategy content strategy is like butter. Mar 30, 2011 the elements of content strategy does not dive too deeply into any one aspect of content strategy, nor does it skim over the tentpoles of the discipline at a height as to be useless. Content strategy refers to the planning, development, and management of content written or in other media. Mar 08, 2011 at last she shares all she has learned. The process of developing a plan helps the manager and the team step back and examine where they. Kristina halvorson author, content strategy for the web. Aug 31, 2019 a strategic plan is a document that establishes the direction of an organization. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project.
More from the a book apart library html5 for web designers jeremy keith css3 for web designers dan cederholm the elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika. Elements of content strategy by erin kissane shrinkwrapp. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart. Bloomstein has described the process of content strategy in how it makes everything around the marketing bread that much better, from seo to content management to social media. Oct 11, 2016 the elements of content strategy by erin kissane my rating. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. Erica kissanes free to read book elements of content strategy describes another model. Content strategy by kevin nichols what is content strategy. The basics of clarity and grace reflects the wisdom and clear authorial voice of williams bestselling book, style. If you work on websites in any capacity, you should read it too.
Although he contributed many of the core content strategy deliverables mentioned earlier, the stake holders also expected him to create the elemebts as well. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy. Methods, guidelines, and templates for getting content right. Erin kissane author of the elements of content strategy. Elements of content strategy by erin kissane link3. Erin kissane goodreads author shelved 11 times as webdevelopment avg rating 3.
Content strategy focuses on the planning, creation, delivery, and governance of content. Erin kissane the elements of content strategy foreword by kristina halvorson. An editorial calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. The book aims to show designers those aspects of css3 which can be comfortably used today, along with workarounds. Read writing about content strategy in the style of elements. Some organizations get stumped during the beginning steps of how to write a strategic plan.
Erin kissane, attack of the zombie copy content is a hairy, complicated beast. The elements of content strategy erin kissane download bok. Erin kissane is a content strategist and editor who splits her time between. Content strategy for everything linkedin slideshare. Erin kissane, author of the elements of content strategy the content strategy toolkit. You have the elements of content strategy to light your way. Therefore, anytime someone posts information online, regardless of size or function, they are partaking in content strategy. Content not only includes the words on the page but also the images and multimedia that are used. That is because content is or should be the star of your website. Download it once and read it on your kindle device, pc, phones or tablets. People working in these different fields, often with different technologies, need to learn from each other in order to create the best pathways to a content strategy, said erin kissane, content and editor at brain traffic, and author of the elements of content strategy. The strategy diamond lets you summarize the characteristics of a firms business and corporate strategy in terms of five facetsarenas, differentiators, vehicles, staging and pacing, and economic logic.
Erin kissane, the elements of content strategy a book apart content strategy plans for the creation, publication, and governance of useful, usable content. Its a wellwritten, easytofollow handbook that should occupy a space on the. We are delighted to present the third volume in the a book apart series. An effective way to do this is to create an editorial calendar. The term has been particularly common in web development since the late 1990s. Explore content strategy s roots, and quickly learn not only how its done, but how you can do it well. The elements of content strategy book oreilly media.
When the five elements of strategy are aligned and mutually reinforcing, the firm is generally in a. It presents the concepts and includes many references for deeper reading. The elements of content strategy brief books for people. Key elements on how to write a strategic plan resources. Content strategy template is a significant tool for you to plan your content in the most efficacious manner. Moreover, what made it hard to get through even such a short book was the dry prose.
The yahoo style guide available for download and read online in other formats. Mar 20, 2017 the key elements of content strategy are. Each strategist explains a different content strategy term, leaving the reader with a wealth of information that at a pace of 1 per week could easily take a year to explore. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Erin kissane makes the claim that anything online that conveys meaningful information is content. And it follows that content strategy the practice of planning for, designing, and managing content is also getting closer to the center of both web projects and entire organizations. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. Theres stuff to research, sift through, create, curate, correct, scheduleand thats before we start to think about publishing. And what does the content renaissance mean for you. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better.
Advance praise for content strategy for the web, second edition. I wrote the elements of content strategy because as the internet worms its way further and further into our lives, digital content becomes centrally important to the ways in which we live and work. Introduction content strategy is to copywriting as information architecture is to design. Kissane s book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers. My new book, the elements of content strategy, was published in march of 2011 by a book apart. This second edition retains all that was wonderful in the first book, while. This is a sample chapter from erin kissanes book the elements of content strategy. Pdf writing with clarity and style download full pdf. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. In the space of a few chapters, she had changed our field forever, for the better. A book apart html5 for web designers pdf to jpg alnews. The elements of content strategy intentional design inc.
Erin kissanes the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client. Sorry, we are unable to provide the full text but you may find it at the following locations. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by. Resources for ux writers and content strategists, compiled by tamara hilmes.